The Kynection Inspirational Sides of ISO Series
Whether you do or not, you have most likely heard of Starbucks.
Let’s face it… everyone has heard of Starbucks.
But how is it that a single coffee shop that opened in Seattle 1971 has given birth to a huge coffee empire that reached 30,000 locations worldwide by 2019? What are they doing differently to other shops that sell coffee? Why is Starbucks one of the most popular?
Looking at Starbucks’ success as a company specialising in innovative business technology and ISO management systems, we could not miss the fact that Starbucks has a business strategy that confirms that “people don’t buy WHAT you do, they buy WHY you do it,” (Simon Sinek).

When we take our customers on a journey towards achieving their ISO certification with a quality management system, we place a high emphasis on our customers “WHY” statements. We want to help them discover and nurture the things which are unique to them and help them stand out and prosper. We want our customers to have an inspiring and smart business, as well as some extra time on their hands for other important things (such as a delicious cup of coffee).
In our world, key strategic business ideas and principles are broadly covered by labels like ‘organisational context’, ‘mission’, ‘vision’, ‘scope’ etc. But what these words really mean is rather simple, they are designed to shape your business management approach and thinking towards why you started your business in the first place…your WHY.
On their company information page, Starbucks says, “we go to work hoping to do two things: share great coffee with our friends and help make the world a little better”. In essence, this simple statement says:
- What is done (coffee)
- Who it is done for (Friends)
- Why it is done (Sharing a great experience and helping the world through related activities)
The Starbucks mission says “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”
As you can see in this example – the emphasis of both statements is on humanity, kindness and inspiration – the cup of coffee is presented as an instrument that allows the business to deliciously orchestrate all its operations. This underlines that in order to achieve its success Starbucks are deeply motivated to brew and sell a high quality product.
So, now that we have inspired you to search for Starbucks on Uber or Menulog, we would like to inspire you to achieve great organisational success by bringing out the best of your WHY through technology with a quality management system.

One of the first things to consider is the context of your organisation. You can define this context by outlining what your organisation does, how it does it, who are its stakeholders (or interested parties) and what are its internal and external issues.
Popular forms of analysis include diagrams such as SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTEL (Political, Economic, Social, Technological, Legal and Environmental factors). As a matter of fact, you can use any chart that works best for you.
Your context discussion is possibly one of the more important management meetings you will ever hold. Because this discussion will help you determine and align your WHY with your entire strategic plan, and ensure that you can cater for the changing needs and expectations of your stakeholders, the fluctuating and ever changing markets you touch and a whole range of risks and opportunities that may affect your business.

A typical context/strategy review will include items that are broadly called “scope” within the ISO framework. More specifically, it will focus on your products, services, processes, procedures, policies, work instructions etc. And integrated in all of your business operations are your Health and safety, quality, and environmental requirements. These are your governance components. They have to be included in all of your processes from planning to acquisition, to design, to procurement, to delivery, to support etc. and they must be continuously reviewed and monitored for improvement and control of non-conforming outcomes and changes.
So, the good news is that we know what your business needs in order to be successful and even better news is that we have found how to make it easy for you!
Building a quality management system for your business
As a mobile-first software company, our daily life revolves around our end-users. Day in and day out for over a decade, our team has been focused on finding innovative pathways to enhance the experience of field crews, drivers, management, contractors and office staff.
Our WHY is “making work easy” improving your time, efficiency and bottom line with a quality management system.
By taking into account the different aspects of your work, and all the parties you come in contact with we can automate your processes, help you meet your goals, evolve, grow and stay compliant.
We can transition you from paper to glass and from multiple tools to one quality management system.
Our ONE SYSTEM is your one-stop-shop for:
- Accounting
- HR and Payroll
- Procedures and Policies
- Project Management
- Job scheduling
- CoR
- HSEQ
- Maintenance
- Internal Auditing
And more!
Let’s meet up to discuss your growth, your coffee is on us!
© 2022 Autolync Pty Ltd, trading as Kynection